NTV7

Type	Private broadcast terrestrial television
Country	Malaysia
Availability	National
Motto	Saluran Ceria Anda
Slogan	Saluran Ceria Anda (Feel Good, 感觉美好)
Broadcast area	Selangor, Malaysia
Owner	Media Prima Berhad
Key people	Pn. Suridah Jalaluddin (CEO) Airin Zainul (GM) Mohsin Abdullah
Launch date	7 April 1998
Official Website	www.ntv7.com.my

Natseven TV Sdn Bhd or better known as ntv7 is a terrestrial television channel in Malaysia. It was launched nationwide on 7 April 1998. Its mission is to promote a happier and more enlightened Malaysia. Believing strongly in the provision of wholesome entertainment, good family and community values, good corporate citizenship, and the promotion of national integration, the station works on an appointment-based programming concept reflecting its philosophy of being Saluran Ceria Anda ("Your Feel Good Channel", “您的欢乐频道“).

Background

As such, ntv7 is different from others in the Malaysian broadcasting industry in that it falls into the category of being a media brand rather than a television station (ironically Astro falls into the same category while balancing its role as the pay-tv provider). Programmes are treated as products under relevant brands - more commonly referred to as programming belts, and are managed by a team of brand managers.

The appointment-based concept is also new to the Malaysian broadcasting industry, where factors, such as who watches what and when, define when a programme is slotted in the TV schedule. The Station, which broadcasts on the UHF frequency band offers a combination of Malay, English, and Chinese programmes, produced locally as well as some from overseas.

Offering a wide variety of programming, ntv7's line-up includes dramas, situational comedies (sitcoms), entertainment programmes, game shows, children programmes, anime, and movies. In addition, there are also the station's news bulletins in Malay, English and Mandarin which aim to be independent and relevant at all times.

History

After being in operation since 7 April 1998, ntv7 is proud of its achievement in building a strong following amongst Malaysian television audiences. So much so that the public's perception is that the Station has been around for much longer than this. Broadcast signals go through a network of 10 transmitters dotted around the country. Daily transmission begins at 7:00 am until 1:00 am the next day.

In October 2005, Media Prima Berhad announced its acquisition of ntv7. Media Prima also owns 3 other private TV stations in Malaysia - TV3, 8TV & TV9 as well as a controlling stake in The New Straits Times Press (Malaysia) Bhd.

ntv7 currently broadcasts under UHF (Ultra High) Frequency. A VHF (Very High) Frequency transmission is also available in the Klang Valley on Channel 7. In the Klang Valley, the UHF channel is 37.

ntv7 is also available over Astro on Channel 107.

Primetime programmes

Dramas are in blue; variety programmes are in flax; movies and/or specials are in gamboge; reality shows are in orange; serial soap dramas are in corn; comedies are in green

ntv7's primetime programmes as of March, 2010.

Logo timeline

The first ntv7 logo used from 1998-2000

The second ntv7 logo used from 2000-2002

The third ntv7 logo used from 2002-2006

The present ntv7 logo after the Media Prima's acquisition

See also

• List of Malaysian television stations
  • 8TV
  • RTM1
  • RTM2
  • TV3
  • TV9
• Circle 7 logo

External links

• Official Site

v • d • e Chinese language television in Southeast Asia The following channels offer at least some programming in Chinese  Indonesia Metro TV · Da Ai TV Indonesia  Malaysia Free-to-air (All national) TV2 · TV3 · ntv7 · 8TV Subscription television Astro AEC · Hua Hee Dai · Shuang Xing · Wah Lai Toi · Xiao Tai Yang · Astro On Demand · Jia Yu Channel · Jia Mei TV  Singapore Channel 8 · Channel U · Channel NewsAsia

The above article is licensed under the GNU Free Documentation License. It uses material from the copyrighted Wikipedia "NTV7" article.