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| Televisão Independente | |
|---|---|
| Launched | February 20, 1993 |
| Owned by | Media Capital ( PRISA ) |
| Picture format | Always in 4:3 |
| Slogan | "Uma televisão feita por si" ("A television made by you") |
| Country | |
| Formerly called | 4 (1993-1995) |
| Sister channel(s) | TVI 24, Caça e Pesca |
| Website | www.tvi.pt |
| Availability | |
| Terrestrial | |
| Analogue | Channel 4 |
| Digital | Channel 4 |
| Satellite | |
| TV Cabo | Channel 4 |
| TVTEL | Channel 4 |
| meo Satélite | Channel 4 |
| Cable | |
| TV Cabo | Channel 4 |
| TVTEL | Channel 4 |
| Cabovisão | Channel 4 |
| IPTV | |
| meo | Channel 4 |
| Clix SmarTV | Channel 4 |
Televisão Independente (TVI) is Portugal's fourth terrestrial television channel, launched in 1993. It has been leading audience ratings since 2004.citation needed It competes directly with SIC and RTP1.
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TVI was the second private Portuguese TV channel to be launched, SIC having being launched five months before, and the fourth channel in all. Already under the name TVI, but marketed as 4, in which the '4' was the sole element in its logo, TVI was initially owned by some prominent Catholic Church institutions, including Rádio Renascença, Universidade Católica Portuguesa and União das Misericórdias; Antena 3 Televisión, Compagnie Luxembourgeoise de Télédiffusion, Sonae, SBS Broadcasting, Yorkshire Television and many other media enterprises were minor stakeholders of TVI. This majority-Catholic ownership pushed TVI's programming in the direction of Christian values. In the first years of its existence, TVI assumed the role of an 'alternative' television broadcaster, dedicating segments of its airtime to distinct target audiences, with part of the morning dedicated to housewives and the elderly and part of the afternoon to the young.
During this period, TVI was known for its American series and movies, including X-Files and Baywatch, and the Spanish show El gran juego de la oca (translated as O Jogo do Ganso) imported from Antena 3. TVI also brought in some prominent names in Portuguese television, including Manuel Luís Goucha and Artur Albarran, but the viewing figures had were always lower than expected and it entered into deep financial crisis.
TVI's recovery happened when it was totally acquired by Media Capital in 1999, one of the most important media conglomerates in Portugal, whereupon it started broadcasting more Portuguese-produced programmes, including soap operas. This helped to increase its audience significantly, but it was in September 2000, when Big Brother started, that the channel gained a boost in popularity.
Now the most watched network in the country, TVI is known for having a large number of national reality shows and soap operas. It broadcasts a mix of local productions, such as soap operas, family series and reality shows, news programs and international movies and series (mostly American). It is currently owned by Media Capital, which is owned by Grupo Prisa. Until February 2007, Media Capital was co-owned by RTL Group and Grupo Prisa. The network works with Media Capital-owned production company NBP to produce its national fictional content.
Unlike state broadcaster RTP and commercial rival SIC, which have always shown foreign programmes in the original language with subtitles, TVI tried, unsuccessfully, to dub foreign programmes into Portuguese after achieving marginal success with Latin American Spanish-language soap operas dubbed to Brazilian Portuguese. Experiments of dubbing included the US series Dawson's Creek and other shows directed at younger audiences.
Although TVI and Cuatro (in Spain) are twin channels under the same ownership, they have very different types of programming. Cuatro has a youth-orientated and cultural output, while TVI is directed at an elderly, lower-class segment of the Portuguese population with its soap operas and daytime programming. TVI is also much criticized as it broadcasts US television series such as House, The 4400, Nip/Tuck, NUMB3RS, The Shield and The Office after midnight. TVI's prime time is reserved for in-house programming, mainly soap operas, viewer-participation quizzes and reality shows.
TVI is still broadcast in 4:3 as of January 2010.
| Monday | Tuesday | Wednesday | Thursday | Friday | |
|---|---|---|---|---|---|
| 2:00 PM | As Tardes Da Júlia (Julia's Afternoons) - a Portuguese talk-show | ||||
| 5:00 PM | Quem Quer Ganha (Who Wants Wins) - a call-tv programme | ||||
| 6:00 PM | Morangos Com Açúcar (Strawberries With Sugar) - a Portuguese 'Soap Opera (Telenovela)' for teens | ||||
| 8:00 PM | Jornal Nacional (National News) - TVI's newscast | ||||
| 9:30 PM | Meu Amor (My Love) - a soap opera (telenovela) | ||||
| 10:05 PM | Deixa Que Te Leve (Let Me Take You) - a soap opera (telenovela) | ||||
| 11:00 PM | Sentimentos" (Fellings) - a soap opera (telenovela) | ||||
| 00:15 PM | CineTVI or Mini-series
(series) |
||||
| 01:35 AM | CineTVI or Mini-series | ||||
| 02:00 AM | Sempre a Somar - CallTV | ||||
| 04:00 AM | Mini-series | ||||
| Talk Shows | Sketch Shows | Reality Shows |
|---|---|---|
| Olá Portugal (Hi Portugal) (Cancelled in 2005) | O Prédio do Vasco (Vasco's Building) (Cancelled in 2005) | 1.ª Companhia (1st Company)(2005-2006) |
| Você na TV! (You On TV!) (2005-Today) | O Trio Maravilha (Wonderful Trio) | Academia de Estrelas (Stars Academy) (2004) |
| As Tardes da Júlia (Julia's Afternoons) (2007-Today) | Os Batanetes (The Batanetes) (2004) | Big Brother (2000-2003) |
| - | - | Big Brother Famosos (Big Brother Celebrities) |
| - | - | Circo das Celebridades (Celebrities' Circus) |
| - | - | Novos Aventureiros (New Adventures) |
| - | - | Quinta das Celebridades (Celebrities' Farm) (2004) |
| - | - | Doutor Preciso de Ajuda (Doctor I Need Help) (2006) |
| - | - | A Bela e o Mestre (Beauty And The Geek) (2007) |
All children and teens shows are dubbed into Portuguese.
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